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Research papers

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: John R. Goodyear
June 15, 1988
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Citation

Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-development-of-international-research-


Research papers

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
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Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-


Research papers

The qualitative approaches and their anticipatory function

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
×

Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function


Research papers

The influence of opinion polls on the outcome of the May 1986 elections in The Netherlands

Over the past few years, the author has frequently been featured on radio and television, presenting and commenting on the results of political opinion polls. The polls of May 16th and 17th as conducted by Inter/View, as well as those organized by...

Catalogue: Seminar 1986: Opinion Polls
Author: Maurice de Hond
June 15, 1986
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Citation

de Hond, M. (1986a, June 15). The influence of opinion polls on the outcome of the May 1986 elections in The Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-influence-of-opinion-polls-on-the-outcome-of-the-may-1986-elections-in-the-netherlands


Research papers

The use of viewdata panels for data collection

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: John Clemens
June 15, 1984
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Citation

Clemens, J. (1984a, June 15). The use of viewdata panels for data collection. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-viewdata-panels-for-data-collection


Research papers

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1982
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Citation

Aisa and Pogliana (1982a, June 15). The Italian woman in the 1980s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-italian-woman-in-the-1980s


Research papers

Social research revisited

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range...

Catalogue: Papers 1982: Social Research And Prediction
Author: Gabriele Morello
June 15, 1982
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Citation

Morello, G. (1982a, June 15). Social research revisited. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-research-revisited


Research papers

Opinion polls in democratic societies

In 1945 on July 5th, the day of Britain's post-war general election the News Chronicle published a poll which said that the Conservatives would get 41 per cent of the vote and Labour would get 47 per cent. Now, everybody in Britain knew that Mr....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: David Butler
June 15, 1980
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Citation

Butler, D. (1980a, June 15). Opinion polls in democratic societies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-polls-in-democratic-societies


Research papers

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: John Poulson
June 15, 1979
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Citation

Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/treatment-patterns-in-a-changing-world